The POP MART LABUBU × PRONOUNCE – Wings of Fortune Keychain is not just a simple accessory; it is a beautifully designed miniature collectible that embodies creativity, fashion, emotion, and modern pop art.
LABUBU × PRONOUNCE Wings of Fortune Keychain

This keychain is the perfect fusion of artistic expression and everyday functionality, crafted for those who appreciate unique design, character, and the magic of small details.
Inspired by the popular collaboration between POP MART and the designer fashion label PRONOUNCE, this keychain is a tribute to LABUBU — a beloved figure known for its playful appearance and deeply expressive charm.
The Wings of Fortune version of LABUBU showcases a character filled with emotion, equipped with symbolic wings that represent freedom, good fortune, and the power of imagination.
By turning this character into a compact, high-quality keychain, POP MART allows you to carry that same imaginative energy with you wherever you go.
Whether attached to your keys, hung from your bag, clipped onto your backpack, or displayed as part of a growing collection of designer mini-figures, the LABUBU Wings of Fortune keychain stands out with its signature look and striking attention to detail.
It is not only practical, helping you keep track of your essentials, but also decorative, offering a personal touch to your daily carry items.
Each keychain is crafted using a combination of high-grade, non-toxic materials, including PVC, ABS plastic, and durable metal hardware. These materials are known for their safety, reliability, and resistance to wear and tear.
The surface of the keychain is smooth and pleasant to the touch, and its finely detailed textures highlight LABUBU’s iconic features — from its expressive eyes to the unique winged design that gives it life and character.
Every edge, color, and line is carefully produced, reflecting the premium standards POP MART is known for around the world.
The coloring process uses vibrant, lively tones that remain sharp and elegant, even after regular use.
The wings, for instance, are often designed with gradients or shimmering effects to reflect the concept of “fortune” and give a magical aesthetic that adds to the collectible’s emotional value.
These aren’t simply flat, factory-painted toys — they are pieces of small-scale art, hand-finished and perfected for the collector or the style-conscious enthusiast.
Functionality is another major strength of this keychain. Its sturdy ring and clasp mechanism are designed to attach securely to various items.
Whether you are using it for your car keys, house keys, or as a bag charm, the mechanism ensures that it stays safely connected while still being easy to remove or reposition.
Despite its stylish and delicate appearance, this is a product built for real-world use, meant to last and bring joy every day.
But beyond the materials and utility, what truly sets the LABUBU Wings of Fortune Keychain apart is its emotional depth and symbolic meaning. LABUBU is a character that often expresses curiosity, kindness, and wonder, and the addition of wings symbolizes hope, dreams, and emotional strength.
Carrying this figure with you can serve as a small but powerful daily reminder to stay positive, believe in luck, and follow your creative instincts.
It becomes more than just a cute accessory — it becomes a personal talisman of sorts, reflecting your unique personality and passions.
In the realm of gifts and collectibles, this keychain is ideal for a wide range of recipients. It’s a great gift for kids, teens, and adults,
and particularly appealing to toy collectors, art lovers, fashion followers, or fans of POP MART and designer collaborations.
Whether it’s a birthday, a special occasion, a holiday, or a simple token of appreciation, this keychain makes a thoughtful, stylish, and meaningful present.
Its premium packaging and official branding also give it a luxurious feel, making it ready for gifting straight out of the box.
Another appealing aspect of the LABUBU Wings of Fortune Keychain is how well it fits into modern lifestyle aesthetics. Minimalist, cute, and artistic at the same time, it blends well with many fashion styles — from casual streetwear to more curated looks. It adds flair to a simple bag, softens a high-tech key ring with personality, or stands as a signature item hanging from your rear-view mirror or workspace. Its versatility makes it not only collectible but also wearable and livable in everyday settings.
In terms of collectibility, this piece is part of a broader trend of designer toys and art collectibles that blur the line between pop culture and fine design.
POP MART is known for producing limited-edition figures that often become highly sought after among collectors.
Owning a LABUBU × PRONOUNCE piece is like having a piece of modern art that’s both accessible and exclusive.
While the keychain itself is functional, it also fits perfectly into display collections — whether hung on walls, arranged in glass shelves, or showcased in creative environments.
Moreover, the collaboration with PRONOUNCE adds another layer of appeal.
PRONOUNCE is known for its innovative fashion philosophy that merges Eastern and Western influences, and this partnership with POP MART introduces a stylish, contemporary spirit into the world of collectible figures.
The Wings of Fortune theme is a perfect example of that artistic vision — symbolic, expressive, and designed to resonate with modern audiences.